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Datin Dr. Sarimah Ismail
Deputy Dean ( Research, Industry Linkage, Community & Alumni
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+603 - 5544 7809 / 2947
Profile Information:

Qualification and Granting Institution

  • Doctor Of Philosophy Degree (PhD) - Sports Management/Sports Communication & Media - University of Malaya
  • BA Mass Communication (Public Relations)-UiTM
  • MSc Infomation Management - UiTM
  • Diploma In Education - Inst. Perguruan Darul Aman
  • Cert. In Qualitative - Universty of Georgia, USA
  • Media Management Course - UK

Current Academic Responsibilities

  • Deputy Dean/Senior lecturer

 

MEMBER of PROFESSIONAL BODIES/SOCIAL ORGANISATION YEAR

Deputy President 1, Malaysian Academic Association Congress (Congress MAAC)

2016 - 2018

Secretary General, UiTM Academic Staff Association (MITASA)

2012 - Present

Editorial Board IJASS (International Journal of Applied Sports Sciences), Vol. 28, Number 2. Published by       Korea Institute of Sport Science

2016

Editorial Board, International Journal of Advanced Recreation, Sports and Tourism (AMCS), Giya Perwita, Yogyakarta, Indonesia.

2016/2017

Exco Member,  Portfolio of Media and Publication, National Alumni of  UiTM Malaysia.

2009 - 2012

Exco member (Sports & Recreation), National Alumni of UiTM Malaysia.

2013 - Present

Research Member of International Society of Eastern Sports and Physical Education (IJESPE)

2014 - Present

Football Team Manager,  Alumni UiTM FC.

2013

Committee Member, Malaysian Sports Tourism Council.

2002 - Present

Secretary General,  UiTM Academic Staff Association (MITASA)

2003 - 2012

Executive Member - Malaysian Academic Association Council (MAAC) (Majlis Kesatuan Akademik IPTA Malaysia

2012 - Present

Education Bureau of  UiTM. Staff Co-operative

2004 - 2007

Member of Malaysian Association For Physical Education, Sports Science and Fitness.

2002 - Present

Life Member,  Malaysian Teacher’s Foundation (Yayasan Guru Malaysia)

1996 - Present

 

 

LIST OF RESEARCHES, CONSULTATION, EXPERTISE, AWARD AND PUBLICATION

YEAR

Panel of Reviewer for Research Grant for the Institute of Research Management & Innovation, Universiti Teknologi MARA (UiTM)

1 April 2017 - 31 Mac 2019

Invited Speaker at The UNESCO International Conference 2016

14 October 2016

Director of Undergraduate Research Seminar 2016 (URS 2016)

12 January 2016

Panel of Academic Workshop at Universiti Putra Malaysia (UPM).

2 February 2016

Organiser:  Malaysian Academic Association Council (MAAC), Ministry of Higher Learning.

Academic Advisor and External Examiner for Universiti Selangor (UNISEL) for the program of Sports Management

Nov 2014 - 7 Nov 2016

Best Presentation for the paper title “Motivation Factors of Involvement in E-Sport Among Molaysian Youth in Klang Valley”

3rd International Conference “Global Trends in Academic Research (GTAR-2006)

Hilton Hotel, Bandung, Indonesia.

20 - 21 April 2016

Gold Award in Research, Innovation Symposium Exposition 2015 (RISE 2015) : The Invention/Innovation/Design of Virtual Silat – Web Based Coaching Service.

15 - 16 November 2015

Gold Award at Teaching Aid Competition 2015 (TAC 2015): Virtual Silat – Web Based Coaching Service.

18 December 2015

Bronze Award In Research, Innovation Symposium 2015 (RISE 2015) : Design of Silat Tempur – Model Sukan Silat Kanak-Kanak. (Malaysian Martial art)

15 - 16 November 2015

Best Research Paper Award - “Profile of Sports Section and Sport Journalism Practice in Malaysian National Newspaper : Focus on Malay Language Print Media”

20 - 21 October 2014

International Conference on Innovative Trends in Multidisciplinary Academic Research (ITMAR 2014)

Gonen Hotel Istanbul

Turkey

Organizer : Global Illuminators

Bronze Award In Research, Innovation Symposium 2015 (RISE 2015) : Design of Silat Tempur – Model Sukan Silat Kanak-Kanak.(Malaysian Martial Art)

15 - 16 November 2015

Bronze Awards for the project entitled “Learn Prezi In Less Than 1 Hour!” at the National University Carnival on e-Learning 2014 (NUCeL 2014)

14 - 15 November 2014

Bronze Award for the invention/innovation/design of “Online Submission and Analysis For Final Year Project Evaluation” at the Competition & Exhibition Invention, Innovation & Design Exposition 2014 (iidex 2014)

27 - 30 April 2015

Thesis Gate Keeper for Postgraduate Student (MSc of Sports Science) – Temporal Patterns of Pre-Competition Mood States and States Anxiety Among UiTM Athletes.

12 September 2014

UiTM Research Vanguard (Penyelidik Terkehadapan) in the area of Drug Discovery & Health.

2 September 2014

Chairman of Research and Ethic Committee, Faculty of Sports Science and Recreation.

I Jan 2015 - 31 Dec 2015

Chairman of Viva Voce Postgraduate Examination

5 November 2014

External Examiner for The School of Communication & Creative Arts, Communication & Media Studies Department, KDU University College, Malaysia.

9 August 2012 - 8 August 2014

The Construction of Women Position in sport: A Textual Analysis of Articles and Images on Female Athletes in Malaysia for Two National Dailies Newspaper During 26th Sea Games 2011.

Dec. 2012 - Dec. 2014

Interviewer Panel of Federal Training Scholarship of Malaysian Government. (Hadiah latihan Persekutuan), Public Service Department, Session 2013 &  2014.

Julai 2013

Conference Proceeding Editorial for The Asean University Sports Council and The Organizing Committee of the AUSCIC 2012

December 2012

Bisness Counselor for  Fakulti Sains Sukan dan Rekreasi, UiTM.

8 November 2012

Judge for Hospitality Innovation, Invention and Design (HIID) 2012.

16 April 2012

Organizer : UiTM, Tourism Malaysia and PATA (Pacific Asia Travel Association)

Consultant/Chairman of International Conference of Sports Science and Recreation 2011 (ICSSR 2011). Total Consultation RM130,000.00

October 2011

Profile of Sports Section in Utusan Malaysia and Berita Harian.

Journal of Media Studies

Jilid 13, Bil.2, 2011 (Vol 13, No.2)

 Pg. 75 - 91

Jalinan Kesukanan Malaysia-China: Mempelajari Kejayaan China dalam Sukan. (Sport Relationship between Malaysia – China: Learning the Success of sport from China)

Jurnal Pengajian Media Malaysia(Malaysian Journal of Media Studies), Jilid 11, No.1, 2009. Department of Media Studies, faculty of Arts & Social Sciences, University Malaya. Pg 149-159.

The Indigenous Bajau Laut and Their Sea-Life: Case Study on the Potential of this Tribe in Water-Related Sports.

Mac 2005 - Mac 2008

Panel of Evaluation for FRGS (Fundamental Research Grant) at university level.

8 Mac 2008.

Physiological Profile of Malaysian Disable Track and Field Athletes.

Oct. 2005 - Oct. 2007

Activity and Exercise: Towards Healthy Life Style. Publisher: UPENA, UiTM Shah Alam.

2007

Working Committee for Traditional Malay Massage Certificate, Traditional Complementary Department, Ministry of Health, Malaysia.

Oct. 2007

 

Consultant for Weight Reducing Program with Cooperation from Bata Malaysia for special overweight teenager - Muhd Said Ibrahim.

Oct. 2005 - Jan. 2006

A Comparative Analysis of Sports Souvenir Consumption at International and Local Events.

Sept.2004 - Sept.2006

Workshop Moderator for IFTDO 35th World Conference & Exhibition 2006 on Training & Development Education & Training Harmonized.

August 2006

Speaker for Sport Management Seminar, Organized by Malaysian Polytechnic, at Federal Hotel, Kuala Lumpur.

28 April 2004

 

 

LIST of PAPERS PRESENTED

YEAR

Motivation Factors of Involvement in E-Sport Among Molaysian Youth in Klang Valley.

(BEST PRESENTER)

3rd International Conference “Global Trends in Academic Research (GTAR-2006)

Hilton Hotel, Bandung, Indonesia.

20-21 April 2016

Profile of Sports Section and Sport Journalism Practice in Malaysian National Newspaper: Focus on Malay Language Print Media.

(BEST PAPER)

20 – 21 October 2014

International Conference on Innovative Trends in Multidisciplinary Academic Research (ITMAR 2014)

Gonen Hotel Istanbul

Turkey

Organizer : Global Illuminators

Youth Volunteerism in Chow Kit, Malaysia: Factors of Involvement (Sarimah Ismail & Noor Azmira Samat)

2-3 June 2014

Global Trends in Academic Research (GTAR 2014)

Pan Pacific, Bali Indonesia

Organizer: Global Illuminators

Pulmonary Function Profiling Among Young Athletes of SUKMA Terengganu.(Norlizah & Sarimah)

7 – 8 April 2014

International Colloquium on Sports Science, Exercise, Engineering & Technology (ICoSSEET)

Pulau Pinang

Organizer: IEEE, Springer and UiTM.

Motives of Malay, Chinese and Indian Football Players (Vincent Parnabas, Sarimah Ismail & Rahizam Rahim)

 

7 – 8 April 2014

International Colloquium on Sports Science, Exercise, Engineering & Technology (ICoSSEET)

Pulau Pinang

Organizer: IEEE, Springer and UiTM.

Preferred Coaches’ Leadership Styles of Malaysian Football Teams (Abbylolita, Tan Chee Hian & Sarimah Ismail)

 

7 – 8 April 2014

International Colloquium on Sports Science, Exercise, Engineering & Technology (ICoSSEET)

Pulau Pinang

Organizer: IEEE, Springer and UiTM.

The Construction of Woman Position in Sport: Textual Analysis of Articles and Images on Female Athletes in Malaysia Towards To National Daily Newspapers During 26th Sea Games 2011 (Sarimah Ismail & Siti Amirah)

 

7 – 8 April 2014

International Colloquium on Sports Science, Exercise, Engineering & Technology (ICoSSEET)

Pulau Pinang

Organizer: IEEE, Springer and UiTM.

Perceived Impact on Opponents’ Nonverbal Communication Behaviour of Rugby Player Before Competition.

Presented at: The ASEAN University Sports Council International Conference (AUSCIC) 2012 in Don Chan palace Hotel & Convention, Vientiane, Lao PDR.

 

13 – 14th December 2012

Organizer : ASEAN University Sports Council, Ministry of Higher Education Malaysia.

Publicity Effectiveness in Influencing Malaysian Spectator in attending Super International Series Malaysia 2010.

Presented at: The ASEAN University Sports Council International Conference (AUSCIC) 2012 in Don Chan palace Hotel & Convention, Vientiane, Lao PDR.

 

13 – 14th December 2012

Organizer : ASEAN University Sports Council, Ministry of Higher Education Malaysia.

The Determination of Fitness Level Among Malaysian Disability Track and Field Athletes on Selected Fitness Components.

Presented at : 2nd Institute of Physical Education International Conference (IPEIC).

29 – 31 August 2012.

Organizer : Institut of Physical Education, Ministry of Tourism and Sports, Bangkok, Thailand.

Viewing habit and Obesity Among children: Children Perception.

Presented at:  The International Conference on Sports and Nutrition (INCONSAN), India.

8 – 9th March 2012

Organizer : Avinashilingam Institute for Home Science and Higher Education for Wommen (Deemed University), Coimbatore, India.

      The Indigenous Bajau Laut and Their Sea-Life:

      Case Study on the Potential of this Tribe in

      Water-Related Sports.

       Presented at International Conference of

       Sports Science and Recreation (ICSSR) 2011

       At Holiday Villa Hotel & Suites Subang,

       Subang Jaya, Selangor.

4 – 6th October 2011.

Organaizer: Faculty of Sports Science & Recreation, UiTM, Shah Alam, Selangor.

 

Profil dan Amalan Kewartawanan Sukan Dalam Penerbitan Akhbar di Malaysia: Tumpuan kepada Akhbar Utusan Melayu dan Berita Harian.

       Presented at: Persidangan Antarabangsa

       Hubungan Malaysia-Indonesia V at Universiti

       Malaya, Kuala Lumpur, Malaysia.

 

12-14 Julai 2011.

Organizer: Universiti Malaya.

SEBUMI II (Seminar Bersama UKM dan Universitas Indonesia (UI)) di Universitas Indonesia, Jakarta.

24-25 Jun 2008.

       Kewartawanan Sukan Di Malaysia: Profil

       Ruangan Sukan Akhbar Berbahasa Melayu

       Di Malaysia.

       Presented at:  Seminar Antarabangsa Bahasa

       Melayu Dalam Komunikasi Era Globalisasi at

       Auditorium Mahyuddin, Fakulti Pengurusan

       Dan Ekonomi, Universiti Malaysia Terengganu.

1 – 3 Disember 2008

Organizer : Universiti Malaysia Terengganu and Dewan Bahasa dan Pustaka with Cooperation of Persatuan Pendidik Bahasa Melayu Malaysia.

 

 

 LIST OF WORKSHOPS AND SEMINARS ATTENDED

YEAR

CEO@FACULTY PROGRAMME with YBHG. DATO' YUSOF JUSOH, Executive Chairman, PROVEN HOLDING SDN BHD

2 May 2017

UiTM Hotel, Shah Alam

Grant Evaluation Workshop -  LESTARI DAN GIP 2017

19 April 2017

UiTM, Shah Alam

Curriculum Review Workshop (Degree Programme)

13-15 April 2016

Hotel Seri Malaysia, Melaka.

Conference of Heads of Academic Department 2015

24 – 26 August 2015

Perdana Hotel, Kota Bahru.

Organizer:  UiTM

Workshop/Lab  of UiTM Transformation – Autonomy, Administrative University

6-7 April 2015

Grand Bluewave Hotel

Shah Alam, Malaysia

UiTM Academic Conference

11 Februari 2015

FSR Team Building Programme

6-8 November 2015

Institut Latihan Kg. Gajah, Perak

International Colloquium on Sport Science, exercise, Engineering and Technology 2014 (ICOSSEET 2014)

7-9 April 2014

Bayview, Penang

METIC 2/2014

3-6 November 2014

Hotel Renaissance, Kota Bharu, Kelantan.

E-Survey Workshop

26 Jun 2013

FSR, UiTM Shah Alam

Asean Entrepreneurship Conference 2012 (AEC2012) at Sunway Resort Hotel & Spa, Subang Jaya, Selangor.

5-6 November 2012.

Seminar On The Architecture of University Management at Kinta Riverfront Hotel, Ipoh, Perak.

18-19 February 2012.

Organaizer : Universiti Pendidikan Sultan Idris.

Bengkel Pemahaman Ciri-ciri Penyelidikan Terbaik di Bayu Beach Resort, Port Dickson.

24-26 April 2012

Organaizer : FSR.

Research Expedition Series     

3 Mac 2011

 

 

Research/Projects FUNDINGS

Research Project

Source

Total Funds

Begin Year

End Year

Motivations to use Social Network Sites and Impacts on Social Capital and Academic Performance of University Athletes

Institute Of Research Management & Innovation, UiTM

RM20,000.00

1 July 2017

30 Jun 2019

Sport Photography Workshop

Participants of the workshop – Students from Lahore Management & Science University, Pakistan

RM2,900

28 Mei 2016

28 Mei 2016

Team

Building Consultancy Project

FELDA – Football Academy

RM48.500.00

17 Mac 2015

20 Mac 2015

Team Building Consultancy Project

UiTM Examination Centre

RM11,000.00

23 October 2015

25 October

2015

The Construction of Women Position in sport: A Textual Analysis of Articles and Images on Female Athletes in Malaysia for Two National Dailies Newspaper During 26th Sea Games 2011.

Dana Kecemerlangan (RIF) 12/2012

RM32,/000.00

1st. Disember 2013

30th November 2014

The Potential in Endurance Sports among Highlanders of Mount Kinabalu.

Research Management Institute (RMI)

RM20,000

1 Jan 2010

31 Dec 2011

The Indigenous Bajau Laut and Their Sea-Life: Case Study on the Potential of this Tribe in Water-Related Sports.

Research Management Institute (RMI)

RM44,229.76

Mac 2005

Mac

2007

Physiological Profile of Malaysian Disable Track and Field Athletes.

Research Management Institute (RMI)

RM6,024.00

October 2005

October 2007

Projek Penurunan Berat Badan Remaja Gemuk (Muhd Said Ibrahim).

Bata Malaysia

Fakulti Sains Sukan & Rekreasi.

Fund dalam bentuk barangan kepada Muhd Said Ibrahim berjumlah RM15,000.

October 2005

January 2006

A Comparative Analysis of Sports Souvenir Consumption at International and Local Events

Research Management Institute (RMI)

RM10,000

September 2004

September 2006